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Safe Cities Safe Streets is a global initiative aimed at increasing the safety of public spaces, particularly for women and girls. Zonta Club of Brisbane led the local campaign, which included community walks and feedback, research and reporting, and the development of a landing page and downloadable toolkit.
Gulf Savannah Development has been representing the councils, communities and businesses of the Gulf Savannah region for over 50 years. Kazoo was engaged to develop a new web platform to represent the six council regions and their development projects. The challenge was to present the organisation as a unified force, while also allowing each region to retain it’s own identity and priorities. Written content was co-designed with local community leaders, with imagery sourced locally and from the TEQ library.
The platform serves as a hub for information around local issues and projects. It also allows GSD to support regional councils with the promotion of events, tourism drives and the latest local news.
Everywhen is is an Aboriginal Management Consulting Firm that works to unite Indigenous and Non-Indigenous Australia for enduring change.
The organisation needed an Acknowledgement of Country that matched the commitment of its leaders, so we opted for a direct-to-camera video to appear before the home page of the company website.
A script was developed in collaboration with Founder and Wiradjuri leader, Luke Jeffery. Filming took place on Yugambeh land at Tallebudgera Creek, with Luther Cora and family providing the talent. A smoking ceremony and traditional dance made this a truly memorable shoot.
Since 1975, QTAC has been Queensland’s trusted leader in tertiary admissions. In 2018, the organisation developed a groundbreaking app to help students determine which pathway best suited their skillset and personality type.
As well as providing the app’s copy and content, a short promotional video was produced to showcase the new platform. This included script, creative direction, video editing and post production.
The National Redress Scheme (NRS) was established following recommendations by the Royal Commission into Institutional Responses to Child Sexual Abuse. NRS sought external support to to bring more First Nations survivors to the scheme.
Kazoo developed a series of culturally safe communications, with Martin’s Story the flagship in a suite of materials. It was the first time an Aboriginal survivor had publicly shared their experiences and it attracted attention from communities throughout regional Australia.
The video was supported by a series of print and radio communications, which were translated into traditional dialects, with artwork supplied by local First Nations artists. The campaign was introduced by Elders from each community and promoted via the Black Star Radio Network.
Queensland Walks partners with Government and industry to improve Queensland’s walkability. For this project, they collaborated with The Department of Transport and Main Roads to develop a campaign that encouraged kids to treat the journey to school as an adventure, not a chore.
Kazoo provided an initial concept and script, then shot the video with the help of a local school in just 45 minutes to accommodate the busy drop-off period.
The kids were amazing, as were parents, teachers and Paul the Lollipop guy. The video was shared across Queensland Schools to coincide with TMR’s Road Safety Week.
Over the course of 12 months, Kazoo travelled across the Northern Gulf Region multiple times, working alongside Aboriginal Health Provider Gidgee Healing to enhance communication channels and bring the community closer together.
Our strategy was to highlight the close relationship that exists between Gidgee and the people in its service area, which spans 640,000 square kilometres of Australia’s most stunning and remote country.
One of the characters we met along the way was Fred Pascoe, a Kitarj man from Normanton who works tirelessly to improve the lives of those in his community. It was an honour and pleasure to be welcomed into a world most people don’t know and it was a truly transformative experience.
Darryl is a proud Djirbalngan man from FNQ. He works with Indigenous kids at the Brisbane Youth Detention Centre, helping them reconnect with culture through dance, music and story.
We met Darryl while shooting a recruitment video for Department of Youth Justice, inside the Wacol facility. Indigenous children make up 7% of the general population and 54% of those in detention. We knew that if we could attract more people like Darryl, these kids (some as young as 10) would stand a better chance of getting back on track.
This kinetic text video was broadcast through social channels as a way of supporting core campaign assets with direct visual messaging.
WORK180’s approach to improving conditions for women in workplace saw the organisation grow from 5 to 50 employees within a few months. This included brand launches in both USA and UK, with campaign strategy, creative and execution orchestrated from Queensland.
After some initial push-back from London Underground regarding the use off their ‘Mind the Gap’ messaging, the campaign was saturated across all stations on the network, delivering substantial traffic to the WORK180 landing pages.
Mindset Fitness Institute provides online courses for fitness professionals, to help them positively influencing human behaviour and improve performance.
Kazoo facilitated a series of workshops, where the brand identity was designed and developed in collaboration with MFI’s founder.
This included business name, tagline, logo, website and copywriting, with assets brought together in a neat little brand guideline document to inform future campaigns.
The Jungle Nook is a Brisbane-based landscape design agency that specialises in sustainable and edible gardens. Since launching in 2020, the company has exploded, with 90% of new clients coming through social channels.
Kazoo’s in-house Instagram whizz has a foot in both business camps, taking this amazing operation into a whole new stratosphere in just 18 short months.
